filed under candy, an email pitch
Hi Ms., (I really do hate that.) (though Bridget doesn't know my name either!)
I wanted to let you and everyone in your sphere of influence (my "sphere of influence?") know that tomorrow, Tuesday, April 12 is National Licorice Day!
The makers of Red Vines have released findings of a fun Personality Quiz about people who prefer red vs. people who prefer black licorice. (Spoiler: Red are practical, sensible and down-to- earth, Black are spontaneous and adventurous) (that would be me).
Fun Facts about Licorice:
Licorice is the second largest selling premium candy (after chocolate).
There is an estimated 30 million pounds of licorice produced worldwide each year.
Made from wheat and sweeteners and flavorings, licorice is basically unleavened bread. (Shut the front door!)
Licorice root is one of the most popular herbs in the world. Its botanical name comes from the Greek words meaning "sweet root."
Glycyrrhizin is the botanical name for the Licorice plant (maybe, but how do you say that?). It is native to southern Europe, Asia, and the Mediterranean; it is extensively cultivated in Russia, Spain, Iran, and India.
Licorice is one of the oldest candies in the world. A large amount of licorice was found in King Tut's tomb when it was discovered in 1922.
Napoleon Bonaparte found licorice soothing during battle. (You make it sound like he applied it to his head.)
It was used by Chinese herbalists to help with digestion. The ancient Romans believed it increased virility.
Also to celebrate Nat'l Licorice Day, the company is sponsoring a "World of Sharing" website to grow a 'vine' of positive messages around the world. Over 20,000 messages have been posted so far.
( http://www.redvines.com/world-of-sharing) . It’s inspiring to read the messages others have posted. (Inspiring may be a strong word.)
Please contact me if I can connect you with a rep from Red Vines for comments.
Hope you have a happy Licorice Day!
(Thanks Bridget, you too!)