filed under candy, an email pitch


Hi Ms.,  (I really do hate that.) (though Bridget doesn't know my name either!)
I wanted to let you and everyone in your sphere of influence (my "sphere of influence?") know that tomorrow, Tuesday, April 12 is National Licorice Day!

The makers of Red Vines have released findings of a fun Personality Quiz about people who prefer red vs. people who prefer black licorice. (Spoiler: Red are practical, sensible and down-to- earth, Black are spontaneous and adventurous) (that would be me).

Fun Facts about Licorice:

Licorice is the second largest selling premium candy (after chocolate).

There is an estimated 30 million pounds of licorice produced worldwide each year.

Made from wheat and sweeteners and flavorings, licorice is basically unleavened bread. (Shut the front door!)

Licorice root is one of the most popular herbs in the world. Its botanical name comes from the Greek words meaning "sweet root."

Glycyrrhizin is the botanical name for the Licorice plant (maybe, but how do you say that?). It is native to southern Europe, Asia, and the Mediterranean; it is extensively cultivated in Russia, Spain, Iran, and India.

Licorice is one of the oldest candies in the world. A large amount of licorice was found in King Tut's tomb when it was discovered in 1922.

Napoleon Bonaparte found licorice soothing during battle. (You make it sound like he applied it to his head.)

It was used by Chinese herbalists to help with digestion. The ancient Romans believed it increased virility.

Also to celebrate Nat'l Licorice Day, the company is sponsoring a "World of Sharing" website to grow a 'vine' of positive messages around the world. Over 20,000 messages have been posted so far. 
( http://www.redvines.com/world-of-sharing) . It’s inspiring to read the messages others have posted.  (Inspiring may be a strong word.)

Please contact me if I can connect you with a rep from Red Vines for comments.  

Hope you have a happy Licorice Day!  

Bridget  
(Thanks Bridget, you too!)



Comments

NorahS said…
Count me as one in your sphere of influence! Yay for licorice!
Paola said…
What Ms. Bridget didn't tell you is that licorice can raise your blood pressure.
I wonder why she kept that from your sphere of influence ...
dan renzi said…
It is an annoying letter. However, "...people who prefer red vs. people who prefer black licorice" is correctly written, placing the emphasis on the people as the subjects, instead of writing "people who prefer red vs. black," which would be comparing the first group of people directly to black licorice.

Little things like this excite me to no end.
Duyvken said…
This comment has been removed by the author.
Duyvken said…
I'm particularly taken with the fact that she didn't mention that Red Vines doesn't actually contain any licorice.
But Mr Duyvken does love a cup of licorice root tea, I'll have to let him know about National Licorice Day. Sadly, it is not International Licorice Day so we can't celebrate with you but we can raise a cuppa to toast you quirky americans :-)
I hate licorice. The smell makes me feel sick.
Ginnie said…
bb, you'll find lots of black licorice/anise flavored candies in the Netherlands. So you'll be able to indulge your spontaneous - adventurous side.
Duyvken said…
Ginnie's right, my mother in law loves that salted licorice. I think you have to be born in The Netherlands for that to taste good :-)

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